You’ve probably seen Frequently Asked Questions or FAQs on 95% or more of the websites you visit. They’re popular for a number of reasons. They save your customers from asking the same questions over and over, they’re an excellent way of enhancing user experience on your website and they can help boost conversions.
So why does your business need a solid FAQ section, and why are FAQ videos the next big thing for your business?
What is an FAQ section?
An FAQ page is a curated list of questions that your customers commonly ask, paired with clear and concise answers. Think of it as a quickfire round of problem-solving.
Nobody wants to dig through pages of content to find what they need so the FAQ page shortcuts the search and hands your customers the answers on a silver platter. It cuts down customer frustration, whilst positioning your business as approachable, transparent, and proactive.
And when FAQs are turned into videos, that’s when things get really exciting.
FAQs but make them video
Customers want to get to know, like and trust the business they interact with. They want to know you’re the expert and that you can deliver. FAQs can help build that trust.
By anticipating your customer’s needs and answering those questions up front, you make them feel reassured. You are demonstrating confidently that you understand their pain points and that you are ready with solutions.
FAQ videos take that trust to a whole new level. Instead of just reading the answers to their questions, they get the opportunity to see you and your team, hear your voice and feel more connected to you and your brand. They are a personal, engaging and surefire way to build credibility.
Boost SEO and drive traffic
FAQs aren’t just for your customers, they’re also for search engines (hi, Google).
By addressing common and specific questions, you’re including the phrases people are searching the internet for on your website, and search engines love that.
When you add FAQ videos into the mix, you’re doubling down on SEO power. Search engines highly prioritise videos, meaning you are also helping to boost your SEO rankings.
Basically, FAQ videos help your customers find you. Great news.
Enhance user experience and reduce your customer support workload
Customers today expect answers immediately and they want to find the answers to their questions quickly and easily. An FAQ page streamlines that user journey, giving them instant access to the answers they need.
FAQ videos make the information your customers are looking for more engaging, and because they are bite-sized content, they’re easy to consume.
Better still, a strong FAQ page can lighten the load on your customer support team. When compiled effectively, fewer customers will need to reach out for help, meaning they can focus on other queries quickly.
Why create FAQ videos?
FAQ videos bring your business, your services and your product to life. They’re way more interesting than text-heavy formats. They’re also perfect for explaining complex topics that might easily get confusing in the standard written format.
Seeing someone explain an answer makes it clearer, more relatable and ultimately easier to understand. They also humanise your brand, meaning your customers get to see the real people from the business.
Ultimately, an FAQ video can clear up any lingering doubts and give your customers the information they need to take the next step – from making a purchase, booking a call or signing up for a service.
Are you ready to give your FAQs a makeover? Check out our FAQ video packages and let us help you turn those frequently asked questions into powerful and engaging content that works for your business. We’d be Chuffed to help.
Book a video planning call with us today.
