Did you know that it’s increasingly common for people to watch videos without sound? One study concluded that 80% of consumers would finish watching a video if subtitles were included.
COVID continues on and it doesn’t look like restrictions of some kind will be in place for some time to come. So what are we doing in the meanwhile? Well, we are in fact still able to and allowed to film under the current lockdown guidelines both here in our studio and on location, of course whilst strictly adhering to the industry guidelines.
You’re planning your video, you know the content you want to capture, you know the objectives you want to achieve, and you understand the subject matter so you might think “I’ll just write the script”. It’s understandable - you’re the expert in your field, you know what needs to be achieved more than anyone else, right? Well yes, but that doesn’t mean that by writing it yourself you’ll reach the optimal script.
Getting in front of the camera for the first time can certainly be nerve-wracking. No doubt you’re fully prepared with what you might say or do but have you thought about what you might wear or how you might look? Here’s our top five tips to think about when preparing for a shoot.
A video production brief is a summary of what you want to achieve with the video. A one page document that covers what it is you are looking for and what needs to be delivered. The more detail you can provide at this stage the better.