The Hospice of St Francis
The
Brief
The Hospice of St Francis Christmas Fundraising Appeal
The Hospice of St Francis is a charity that helps 2,000 local people and their families in Hertfordshire and Buckinghamshire. Their free care for people managing or those recovering from serious illness has many forms; care at the Hospice and their Health and Wellbeing Centre, which offers courses, workshops, therapies and a clinic.
Like many charities, The Hospice of St Francis had a difficult 2020. Covid continues to make the difficult job of fundraising even trickier and the fundraising team at the Hospice of St Francis came to us with a brief to make a short film, which would directly target their existing Corporate Partner Network. They wanted to appeal for donations in the build up to the Christmas period.
As it was a fundraising activity, we wanted to keep the budget as shoestring as possible without it compromising the final video for their Christmas corporate appeal.